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Communicating with
customers as and when they
buy.
Points of sale are the ideal
place to communicate with
customers.
In marketing jargon this is
referred to as LOTS (Last
Opportunity To See).
The use of LOTS avoids your
message being undermined by
public enemy n° 1 as far as any
marketing action is concerned:
forgetfulness.
VEDI has commissioned a
university study on the impact
of giant-sized images on
purchasing behaviour in the
cinema sector. The conclusions
of this study are available on
request.
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